“It is important for clients to understand that a world-class system is not created by simply throwing a ton of cash at the project and installing expensive, high-end systems which seems to be the norm these days.”
So What’s World-class?
A theater is NOT world class by just installing expensive Hi-end
- Amplifier / Speaker
- Projector / Screen
- Recliners / plush interiors
Then
- In a nut shell it’s all about bringing in a spectacular Sound and Visual treat to the audience.
- Adapting to fundamental laws of Physics, technicalities and audio/video approved standards.
- Configuring and designing the right Electronics and acoustics to simulate theatrical effect.
- Creating that WOW moment time and again.
Everyone says customized Solution, so what is it?
A theater is not customized by providing
- Different ambiance, look and feel in terms of decor.
- Different types of recliners and amenities like bar counter, Gym, snooker etc. Then, along with the above the most important things are
- Designing, configuring and matching the right AV Systems suitable for the given room, within the given budget and the customer’s choice of décor / amenities, without compromising the AV quality.
- Calculating and Designing the right types of acoustics treatment according to the room, AV equipment and other materials occupying the room.
- AV Calibration to ensure the necessary Sonic and Video Field is created.
In reality the sad story is neither the solution provider nor the consumer pays attention to all of the
above.
What do you mean by quality Sound in a theater environment?
- Hearing of sound energy at all required frequencies as intended by the Movie director.
- Improving upon Peaks and nulls of various frequencies w.r.t to various positions.
- Control of low frequency to avoid sudden boom and unexpected loudness at different seating locations and frequencies.
- Uniform distribution of sonic field across the given environment.
- Controlling of the energy directions w.r.t. to room/theater standards.
- Eliminate distracting noises and allow the articulation and Intelligibility of the movie sound tracks heard clean, crisp and balanced.
- Please understand after all, SOUND is NOTHING MORE THAN VIBRATIONS IN THE AIR & FLUCTUATIONS IN AIR PRESSURE created by vibration movement.
So what’s Poor/Bad sound quality?
- Unheard dialogue and muddy music reproduction
- Missing Sonic focus and surround 360 field
- Can’t locate the sound direction
- Non uniformity in sonic energy from seat to seat
- Too much bass / ringing bass / sudden increase in bass
- Surround sound missing
- Speaker Localization
- lack of depth in sound field
